In an ABSOLUT World according to Mexico
By admin • Apr 5th, 2008 • Category: Actions/Alerts, national newsThe In An Absolut World advertising campaign invites consumers to visualize a world that appeals to them — one they feel may be more idealized or one that may be a bit “fantastic.” As such, the campaign will elicit varying opinions and points of view. We have a variety of executions running in countries worldwide, and each is germane to that country and that population.
This particular ad, which ran in Mexico, was based upon historical perspectives and was created with a Mexican sensibility. In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues. Instead, it hearkens to a time which the population of Mexico may feel was more ideal.
As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a different way than was intended in that market. Obviously, this ad was run in Mexico, and not the US — that ad might have been very different.
By Paula Eriksson, VP Corporate Communications, V&S Absolut Spirits source >>>
Please take the time to go to the Absolute web site, just put in your birth month and year to get in, and leave Ms. Erikson a piece of your mind. Obviously Absolute fails to realize that the Mexican poor don’t drink expensive vodka, the adult beverage of choice is Tequila and Pacifico Beer…..MTA Absolut’s blog response is here
The Absolut ad sparks strong response because it is a symbol of legitimate public concern about the invasion of the U.S. by millions of foreign aliens. When millions of illegal aliens are openly invading the U.S. the issue of illegal immigration has grown into an issue of invasion, a National security issue. The scale of the problem (millions of aliens overwhelming U.S.) means that the aliens are not only “illegal immigrants” but also invaders.
Citizens are justifiably outraged that the federal government has refused to stop this invasion of millions of aliens. The primary duty of the President and the federal government is to protect the homeland from invasion. Someone needs to bring a lawsuit compelling the President and the federal government to perform its duty and defend our borders from invasion (not just “illegal immigration”).
Because of the scale of the problem (millions of invaders) and the nature of the problem (invasion), the U.S. armed forces need to replace the border patrol (ICE) as the primary defender of the border.
The invasion of the U.S. by millions of Mexicans is an act of war by the government of Mexico. The U.S. needs to issue an ultimatum to the government of Mexico to stop the invasion within 90 days, or face the consequences of its continuing act of war against the U.S.